Introducing Media Studies: A Graphic Guide

Ziauddin Sardar & Borin Van Loon

The media is ubiquitous. Every day we watch hours of TV, listen to the radio, surf the web, read newspapers and magazines, go to the cinema or watch DVDs. The media in these forms and more exercises enormous influence and power over all of us.

Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how ‘the audience’ is constructed and how it in turn interprets the content and meaning of media representation. Ziauddin Sardar and Borin Van Loon teach how to analyse film, deconstruct advertising and appreciate how the media shapes public opinion.

Subscription Features

  • Fully-searchable access to the growing archive of current and back issues.
  • Inclusive accessibility features, such as plain text and 'Read Aloud' technology.
  • Unlimited IP-authenticated access and remote access options available.
  • Cross-platform compatibility with all Web, iOS and Android devices.
  • Usage reports, KBART data, MARC records and excellent customer support.

IP Access

Seamless IP-authenticated access on a range of platforms including web, iOS and Android.

Fully Searchable

Advanced search including Boolean operators and cross-title matching.

Comprehensive Support

Enjoy high quality and prompt technical support from our dedicated team.

  • Author: Ziauddin Sardar & Borin Van Loon
  • Editor: n/a
  • Publisher: Icon Books
  • ISBN: 9781848311848