This 400-page Handbook distils the exceptional experience of one of the world’s leading museum store consultants, Andrew Andoniadis, who has advised on over 300 separate museum store projects. Designed either to be read from cover to cover, or to act as a reference on specific issues, this comprehensive new publication spans both the art and the science of museum retailing. The art includes topics such as product selection, merchandising, display, customer service, layout and design. The science includes the numbers and key ratios needed for effective record-keeping, pricing and inventory/stock management. Throughout, the emphasis is on achieving better real-world results and on simple, effective implementation. 

Among the key topics covered in the book’s highly practical, advice-packed 60 chapters are: 1 Recognize and Deal with Ten Big Retail Sins. 2 Use Proven Ratios to Plan your Future Sales. 3 Test How Low and How High Your Pricing Can Go. 4 Earn the Right To Maximise Your Margins. 5 Control Your Costs, Especially Your Inventory. 6 Let the Customer Drive Your Store Expansion. 7 Tracking Critical Data in Critical Times. 8 Retail Selling is a Tactile Experience. 9 Valuing and Managing Volunteers. 10 How to Sell What Your Visitors Want to Buy.