Creating Bonds: Successful Marketing in Museums

MuseumsEtc  

International marketing professionals working in and with museums share their insights and experiences of attracting and involving a wide range of constituencies in this stimulating book. Whether you’re working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you’ll be stimulated, excited and enthused by the imaginative, original – and very often inexpensive – ideas packed into this book.

This series of practical, insightful essays covers the following key issues:
1 Establishing, developing and managing the museum’s brand.
2 Case studies of successful marketing initiatives large and small.
3 How best to communicate with specific market sectors.
4 The role of Human Resources in brand development.
5 Establishing a new attraction in a crowded market.
6 Marketing in a brand-hostile environment.
7 Analysing your audiences.

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Subjects: Exhibitions, Galleries, Museums

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International marketing professionals working in and with museums share their insights and experiences of attracting and involving a wide range of constituencies in this stimulating book. Whether you’re working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you’ll be stimulated, excited and enthused by the imaginative, original – and very often inexpensive – ideas packed into this book.

This series of practical, insightful essays covers the following key issues:
1 Establishing, developing and managing the museum’s brand.
2 Case studies of successful marketing initiatives large and small.
3 How best to communicate with specific market sectors.
4 The role of Human Resources in brand development.
5 Establishing a new attraction in a crowded market.
6 Marketing in a brand-hostile environment.
7 Analysing your audiences.

  • Publisher: MuseumsEtc.
  • ISBN: 978-0-9561943-2-9

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