Social Design in Museums: The Psychology of Visitor Studies - Vol 2

This acclaimed collection of essays is a two-volume, 928 page publication. It distils the exceptional insights and advice of one of the world's leading thinkers in the field of visitor studies, Stephen Bitgood, a pioneer in the field of social design. Spanning both theory and practice, Social Design in Museums is guaranteed to have you thinking afresh about the fundamentals of your organisation's interface with the public. Its contents are crucial to an understanding of the learning process within museums - and an essential step towards enhancing your institution's effectiveness.

Social Design in Museums brings together a selection of Stephen Bitgood's key essays, complete with contemporary updates, resulting in a practical, comprehensive reference handbook for professionals in those specialisms which contribute to effective museum communication: including design, learning, curatorship, visitor studies and marketing. 

The 46 chapters include practical, down-to-earth advice on topics such as: how best to check the readability of exhibition texts, and how to formulate questions and sample your audience to get useful results; as well as time-saving summaries of the key results from important visitor research studies.