“Most trails are designed just to get the visitor from Point A to Point B. Interpretive trails are designed to help the visitor laugh, cry, smile, discover, understand and explore along the way.”

Interpretive trails - both outdoor and indoor - are used by museums, galleries, historic sites, parks, gardens and zoos worldwide. They can provide visitors with a unique immersion experience in viewing, discovering and experiencing the locations they’re visiting, and in helping them re-connect with a natural or cultural environment in a personal way.

Yet to be truly effective, there are proven and tested guidelines to follow about how to plan your trail’s story, its experience opportunities, and its delivery and physical design. This new book - based on 40 years’ interpretive planning experience - shares successful planning strategies and guidelines as tools to help you create amazing interpretive experiences.