When Saturday Comes is Britain's leading independent football magazine. Launched in 1986, it aims to provide a voice for intelligent football supporters, offering both a serious and humorous view of the sport. WSC has always sought to include contributions from readers as well as a number of football journalists and award-winning authors. In each issue we aim to cover most of the major topics that fans are likely to talk about.
Within two years of its launch, WSC had developed from a bi-monthly, photocopied, hand-stapled production into a monthly magazine with national distribution. WSC also helped to publicise the hundreds of club fanzines that sprang up around this time. It is estimated that such publications were selling a total of more than a million copies each year by 1989.
Our public profile increased off the back of regular media publicity, such as that generated by a trip organised by the magazine to Senegal for the 1992 African Nations Cup, subsequent Nations Cups in Tunisia and South Africa, and the South American championship in Ecuador in 1993. The magazine increased in size to 48 pages and went full colour in early 1995.
During the mid-1990s boom in football publishing, When Saturday Comes established a niche in the then crowded magazine market. WSC has become recognised as a source of informed comment on all aspects of British football, featuring on major current affairs programming and in newspapers in this country and on radio and television around Europe.
WSC has provided an outlet for many journalists and award-winning writers, notably Nick Hornby, Simon Kuper, Harry Pearson, Simon Inglis, Barney Ronay and David Conn. It also seeks to include contributions from readers as well as many academics from institutions such as the University of Manchester Law School, the University of Brighton, the University of Coventry, the University of Leicester and the University of Liverpool.
Notable past articles include:
The opening manifesto: “Some people are in football because it's what they do best and what they enjoy doing, others are in it to squeeze every last drop of prestige, power and money out of it – and at the moment The Squeezers are having a fine old time of it.” (Issue 1, p1)
Hillsborough Disaster editorial: “There is very little common sense applied to football. In no other area of life is the victim treated with as much disrespect as the perpetrator, nor the majority held to be guilty of the crimes perpetrated by a minority. But, ultimately, what happens to us doesn't matter. It is our own fault for being football fans. That is why MPs always ignored pleas from supporters' organisations seeking to prevent the sort of disaster that has become a reality. Whatever they may say, few politicians gave any indication that they cared about football fans before Hillsborough happened. Suddenly everyone knows the answer. A fortnight ago, they didn't even hear the question.” (Issue 28, p2-3)
Taylor Parkes’ review of Tim Lovejoy’s book: “Chopped into “chapters” that barely fill a page, in a font size usually associated with books for the partially sighted, Lovejoy on Football is part autobiography, part witless musing, and one more triumph for the crass stupidity rapidly replacing culture in this country. Hopelessly banal and nauseatingly self-assured, smirkingly unfunny, it’s a £300 T-shirt, a piss-you-off ringtone, a YouTube clip of someone drinking their mate’s vomit. Its smugness is a corollary of its vacuity. I hope it makes you sick.” (Issue 250, p30-31)