The media is ubiquitous. Every day we watch hours of TV, listen to the radio, surf the web, read newspapers and magazines, go to the cinema or watch DVDs. The media in these forms and more exercises enormous influence
and power over all of us.
Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how ‘the audience’ is constructed and how it in turn interprets the content and meaning of media representation. Ziauddin Sardar and Borin Van Loon teach how to analyse film, deconstruct advertising and appreciate how the media shapes public opinion.