Practical, inspirational case studies from senior museum and gallery professionals from the UK, USA and Europe. Rethinking Learning: Museums and Young People clearly demonstrates the way in which imaginative, responsive services for children and young people can have a transformational effect on the museum and its visitor profile as a whole.

Case studies recount how – as a direct result of their focus on young people – attendance has increased by 60% in three years; membership has reached record levels; and repeat visits have grown from 30% to 50%. Many of the environments in which these services operate are particularly challenging: areas of London where 160 different languages are spoken; a remote location whose typical visitor has to travel 80 miles; the museum which targets children with challenging physical, mental or behavioural needs – and whose experience demonstrates that museums are uniquely placed to serve them.

This is an essential book not only for those working with children and young people, but for those in any way concerned with museum and gallery policy, strategy, marketing and growth.